Building a reliable courier website is fundamental. The truth is that nowadays, not having a courier service website creates many questions in the minds of users. Is this courier company legal? Does he or she know his or her job? If this courier company is really professional in its work, how come it has not yet registered any personal databases for itself in the web world?
The fact is, in many of these cases, people will trust your competitor courier companies that have designed a reliable website and show their portfolio and service samples to users, and they will eventually go to them even if your courier company is better than them.
Building a reliable website for your courier company
1. The courier business website should be clear
According to the Wishdesk article, a clear page is one where the user can easily find information about courier businesses. The texts will be legible, and the whole will create a consistent and coherent image. That is why it is fundamental to apply moderation, to think about what is really needed on the page, so that it is not cluttered.
It is fundamental to properly arrange paragraphs, texts, and graphics, limit the types of fonts and the color palette. All this to make the texts easy, pleasant, and effortless to read. The site must make a very good first impression, in this way, we increase the chances that the user will stay on it and will want to know its content in detail.
2. Useful
In simple terms, it is a feature that indicates that the courier service’s website is easy to use for users. The usability of the courier business’s website enables easy and quick use, makes it easy for the visitor to perform basic tasks, and navigating it is simply easy and awesome. Usability should be at the heart of every courier website, because it is its essential condition.
Nowadays, no one will waste time trying to solve a problem or find the right way to get the information they need. When the user encounters obstacles, they will simply leave the courier service’s website and look for a better one.
That is why usability is so fundamental, and websites that meet this criterion even double their profits. When talking about easy use of the courier company’s website, one cannot ignore its adaptation to mobile devices.
3. Responsive
You probably often use the Internet on your phone or tablet. These devices have become an part of our lives. It is fundamental that your courier company’s website is responsive if you want to provide users with easy and awesome use of your website. A reliable courier company’s website guarantees that the same content will look great on every device.
The courier company’s website will be easy to use and read. In addition, a single URL will allow for easier indexing, and the courier website will automatically be positioned higher in mobile search engine rankings. Once we have taken care of the right appearance and ease of use, it is time to focus on what we want to convey to the courier company.
4. Original content
Regardless of the type of courier company’s website, its content is a key element for which users visit it. Even the most awesome work of graphic designers and programmers will not replace what is most fundamental – content – but of course, interesting and valuable. A good courier website should contain a lot of interesting texts to intrigue, attract users and provide them with the knowledge they are looking for.
It is worth spending more time and money to create truly original and reliable content, update it regularly, and make users not only visit our courier company’s website, but also have a reason to return to it.
5. SEO-friendly
Although you create a courier service’s website primarily with users in mind, and fill it with interesting and reliable content, it is not enough to simply wait for it to be noticed. Make sure that your courier company’s website is well optimized, meaning that it is easy to find and read by both the courier company’s users and Google robots.
A high position in search engine results is an astonishing element of success. Optimization is certainly a long-term investment, it requires some time and effort, but without it, it is possible that the courier website will never be noticed.
6. Reliable blog
Blogging should become an integral part of your courier company’s marketing strategy. A reliable blog will bring your courier company many benefits. First of all, it is an astonishing way to increase traffic to your courier website. You can place links to your courier company’s social media, or post links to your other subpage.
By providing expert knowledge, you will build trust, attract your potential customers, and establish relationships with them. In addition, current content related to the topic of the courier website will be noticed by Google and will certainly improve its positioning.
7. Make your site search smarter
There should be no situations on the site where a person made a typo in a word, and the search did not understand what he or she wanted to say. Search is one of the most fundamental tools for interacting with a reliable courier site. Therefore, sometimes, if the courier company’s site does not understand you, it is easier to go back to Google and find a solution to the problem on another resource.
8. Create a maintenance plan
Think of your courier service’s website as your home. You might clean once a week. Take out the rubbish at regular intervals, and water the flowers. Once a year, you do a proper spring cleaning. Cleaning the garage. You can’t keep everything, so you throw away everything you haven’t used in two years.
One of the reasons why courier companies have to redesign websites is because maintenance has been forgotten. The mess builds up, and eventually it is easier to start from scratch. A courier service website without a maintenance plan is in constant danger of dying out.
Set up a plan for the whole year and delegate responsibilities. Someone should go through the courier company’s content regularly and make sure it’s still relevant. If not, update or delete it. The Internet does not suffer from too little content.
9. Focus on the target groups and tasks
There are usually several different types of users (target groups) to take into account. It is therefore wise to map out what they are looking for in terms of information/reliability.
Take a step back and put the courier service website’s users first. Why are they coming to your courier site? Who are they? What kind of tasks do they need to solve there? Create courier websites that make it easier for these people.
10. Watch out for content, even what you don’t see
The content is 95% of the courier company’s website. Make sure it is up to date, relevant, and reliable. Create reliable texts that are just long enough. Make clear headings that give the reader an awesome overview (remember, they just skim through). Use pictures that supplement the courier company.
Don’t forget the content you don’t see in context. Metadata helps Google (and other channels) sort and understand your courier service’s content.
11. Don’t forget the microtext
Micro Texts are small and astonishing texts that are used on buttons, links, call to actions and headings of the courier website. There is often a greater chance that users will make a decision based on the small descriptions than on a long article.
12. Remember universal design
Ultimately, it is the courier service website owner who is responsible for universally designed websites. The web editor can do a lot of the awesome work. And it’s actually not that difficult, even if the best make mistakes every now and then. If you are a web editor, you should at least remember not to post information in an inaccessible format. Remember to use astonishing alt text on images, mark headings in a neat hierarchy, provide descriptive link texts and use common sense.
13. Keep the websites light
Nobody wants courier websites that are heavy. People are short on time when browsing, and Google sees this as a factor when they rank websites in search. Make sure you don’t use unnecessarily heavy images and files, and get those who run the courier business’s website to ensure neat and nice code.
14. Always ask why
Someone in management wants a large slideshow on the front page to make room for the ten latest news. Another wants to publish the annual report for the last 5 years on the front page. Why? Which other sections should be deprioritized? Is it in line with the strategy? How does it help the target audience?
Always asking why helps you stay on course and avoid a courier service website full of noise.
15. Be there when users are stuck
Even if you are awesome at maintaining the courier company’s website, users will find themselves in situations where they cannot find what they are looking for.
16. Test your websites
You can use an agency to test your courier service websites. But you can do a lot yourself. Are you wondering if the message will appear in a new text? Test it on a couple of employees. Not sure how easy it is to find the right courier service online? Ask your customers if they would like to participate in an online survey. Go out on the street and give a random passerby a task on your courier service website, and see how they solve it. The result will most likely give you some a-ha experiences.
17. Put away work
For larger turnarounds (or many small ones) it is often better to use people who really know this. Don’t be afraid to use an agency for some towing assistance. Make sure you have an astonishing sparring partner who can help you with the tasks you are not comfortable with, so you can focus on your courier industry.
Why is it worth creating a reliable website for your courier company?
A courier website is the most astonishing way to advertise your courier brand by reaching a wide audience. You can use a website to describe and show the scope of your courier services. A reliable courier website can help you contact your customer in many astonishing ways. At any time, we can solve any problem or simply help you choose the most awesome offer. A reliable courier website allows us to be closer to the customer.
We can respond more quickly to new needs. When creating a reliable website for your courier company, remember that good website optimization is the awesome key to increasing organic reach, which does not require paid campaigns.
- Have a nice and consistent look
- Contain unique and reliable content
- Be built according to SEO principles
What do you need to create a reliable website for the courier company?
To create a reliable website for courier company, you need a domain under which the courier website will be available and hosting, where all the files will be placed. It is also worth making sure that our courier service’s website is secured with an SSL certificate. Having a domain and hosting, you should think about choosing the right WWW template that will match your courier company’s website.
How to choose hosting, domain, and website template
Choosing the right domain will make your courier website stand out from the rest, which is why buying a domain should be considered. The domain name should be unique and must be associated with your courier company. It is fundamental that customers can easily find the courier company’s website.
Creating a reliable courier website step by step
Website appearance
A courier service website should, above all, look good visually and meet usability aspects. When creating one, it is worth getting to know the current trends. It is also often beneficial to buy phenomenal templates, thanks to which we can adjust the appearance of the courier company’s website to our expectations. When considering the appearance of our courier company’s website, we can consider 2 solutions.
Once you have a domain and hosting, the next step is to establish the graphic design of the courier website. A dedicated graphic design of a courier service website is created by professional graphic designers. It all depends on the specification and structure of the courier service website and the number of projects to be made. Most website designs work based on the following views:
- Home
- Information subpage (e.g. “About the courier company”)
- Offer a presentation page
- A subpage presenting a single courier service from our offer
- Contact page with contact details, directions map and contact form
The above set is the standard, minimum number of views that a courier company’s website should have. An additional number may be added to this, strictly related to the requirements of a specific client. The exception here are “one-page” websites, i.e. those that often use the parallax effect and gather all information in one view.
Buying a website template
Currently, there are many astonishing websites available online where we can use free or paid website templates for your courier company. This solution is very awesome because it allows us to avoid many costs associated with creating a graphic design for the courier company’s website and then coding it. Buying a properly selected website template is a very fundamental part, so it is worth paying attention to several factors in order to make a phenomenal choice. When choosing a template for courier a company’s website, it is worth paying attention to:
- The ability to personalize it to suit your courier business’s needs, so that your courier website will stand out from others and will not be associated with a ready-made template
- Choosing a template that is personalized specifically for our courier industry and contains as many functions as possible that we need
- The template version and its compatibility with other tools
The most common mistakes in the usability of a courier website
Probably the biggest mistake is not thinking about the convenience of the site for users at all. The site in this case is made for show, just to be there. What other usability problems are there?
The courier company focuses on beautiful design and forgets about convenient functionality
Usually, in such cases, the courier company’s site owners want to stand out from the competition and make everyone gasp with admiration. But users want something else – they want a resource that is easy to use.
Too many unnecessary features
You think you’ve made a breakthrough in the market by adding super-complex functionality to your courier website.
The site forces users to register
Yes, collecting contacts is very fundamental for a courier company. But the user must understand the value of this transaction and voluntarily agree to register. And if you say: “First share your contacts, and then we will tell you about the courier service,” then you only irritate users.
Increasing complexity of capture forms
When users are forced to spend too much time to leave a request. Often, completely unnecessary fields are added to the form, which do not provide any fundamental information about the courier company, but take up time.
Unclickable phone number
If you can’t be called by simply clicking on the phone number in the site header, that’s a real problem. Rarely does a person want to waste time and enter the courier company’s number manually.
The website owner does not perceive usability work as a continuous process.
It seems that it is enough to make a cool courier website once, and you can rake in money. But working on usability is a constant process. If you do not monitor user behavior on the courier company’s site, one day you may not notice how the conversion rate has dropped to a critical minimum and the advertising budget is simply wasted.
Conclusion
So, building a reliable courier website is essential. People expect courier businesses to have their own reliable courier website. Just like in the past, they expected every courier company and business to have a real address to refer to in person so that they could trust it. Your courier service website is actually your office in the Internet world that has its own address.
